Google Analytics has been around for quite some time to help you collect, read, analyze, and report your website and mobile-app data in order to tweak and improve your results or monitor how your website is performing. In 2012, however, Google announced the release of a new online product that has proven to be ground-breaking over the years. In this article, I will let you in on what is Google Tag Manager, introduce you to some of Google Tag Manager’s core functions and I will explain in which ways it is different from Google Analytics.
What is Google Tag Manager
A common misconception is that Tag Manager is the same thing, or similar, to Google Analytics. However, Google Tag Manager is a separate and completely different tool.
Google Tag Manager consists of the following three main parts:
- Triggers: Defines when and where tags are to be executed.
- Variables: Used to receive or store information to be used by tags and triggers.
Are Google Tag Manager and Google Analytics the same thing?
Google Analytics and GTM are two completely different tools – you can use them completely independent of each other, but you can also use them in conjunction, which in turn can prove to be very useful for you. Google loves Google, so it’s obvious that the two tools should work smoothly together.
If you are familiar with creating and tracking events and data in Google Analytics, you can most likely imagine why this tool is so incredibly powerful.
How much does Google Tag Manager cost?
Unlike other Tag Manager systems such as the Adobe Tag Manager, GTM is completely Free!
Advantages of Google Tag Manager
The advantages of Google Tag Manager are endless.
- Independence: Google Tag Manager allows you to be independent of a web development team
- Track powerful and useful data in a shorter amount of time
- Built-in debug options, error checking, version controls, and more: easily take control of your website without making mistakes.
- Works seamlessly together with Google Analytics, allowing you to track and analyze your data more efficiently.
I am really curious what you guys think about Google Tag Manager and about your experiences. Have you delved this far into your data to set the stage for data-driven marketing? This tool is incredibly powerful, especially for e-commerce marketers. Let me know in the comments below if you’d like to go more in-depth on Google Tag Manager.