Every business knows that they should be using online marketing and social media to grow their sales, customer base, reputation and business – right? But does every business know how to do this? One of the biggest frustrations that I hear from a lot of businesses is that social media is a time suck, it’s a waste of time, it’s annoying and they are spending hours on Facebook with no results.
Social Media Strategy What To Do
What you need to remember is that social media for business is different from social media for fun. If you are trying to build a business brand, you need to have a plan and you need to stick to it. Here are three things you need to be doing every day on social media if you are serious about using online marketing to grow your business.
Engage With Your Ideal Clients
This is massively important. It doesn’t matter how or on which platform you do it but you need to be engaging with those people who are not yet your clients, but who you know you can help. There are lots of different ways that you can engage with them online and we’ll look at these in more detail but make sure you are carving out some time each day for this. Whether its 10 minutes to go on twitter and talk to people, or whether its offering free advice in one of the Linkedin groups you are part of. The HOW will depend on your target market and your industry. The WHY is because this builds your reputation as an expert and keeps you in your ideal client’s mind.
2. Promote Your Work
Whether you are sharing a link to a blog post, a free PDF, a special offer or a testimonial from one of your existing clients, you need to be promoting your own work every day across your social media channels. This doesn’t have to be done in a sleazy, salesy, BUY MY STUFF NOW kind of way – it can be done through offering value. If you are blogging regularly, then you will always have content to share and this is a great way to build your brand without feeling like you have to be all hard sales. Blog posts that are filled with information your ideal client can use is what I mean by sharing value. If you’ve written a guest blog for someone else, share that. Just remind your audience that they can work with you, and why you are awesome.
3. Share Relevant Content
This is the single best way to position yourself as an expert. I don’t recommend you share work from your direct competitors but there is nothing to stop you from sharing other industry relevant articles or pictures that your target audience will relate to or be interested in. So if you are a fitness coach, share recipes or articles from Mind Body Green or the Huffington post. If you are a business coach, share articles you find relating to time management or work ethics. Give your readers extra value and content as opposed to filling up your pages with only links about you and your brand.
Being on social media won’t be a time suck if you have a plan. There are also dozens of tools out there to help you save time, plan your posts and work efficiently. For a list of social media schedulers, click here. For a list of more intricate tools that can help you with competitor analysis, analytics, and content creation, click here.
If you can make time to do these three actions every day on some or all of your social media channels I promise you’ll soon start to see results.