Keyword research is one of the most important aspects when it comes to SEO. Your potential customers search online using various words and phrases to find the products or services that you offer. However, the way your customers search the Internet may not completely be in line with how you believe them to search keywords. Therefore, your potential customers won’t be able to find you if you don’t optimize your phrases for your targeted keywords. For example, while you may be trying to rank for “summer dresses”, your customer might be looking for “floral dresses”. Proper Keyword Research is thus incredibly important.
Today I’ll show you how you can use SEMRush to perform keyword research. SEMRush is known as one of the best keyword tools out there and never ceases to amaze me. If you are a complete newbie at SEO, I suggest you read this article first, in which I explain the best ways to perform keyword research.
SEMRush Pro Review – Overview
After you’ve logged into SEMRush, you will see the following menu on the left-hand side of the screen. This is where you can click “Keyword Analytics” and where you can choose between “Overview”, “Phrase match”, “Related Keywords”, and “Ad History”.
Before doing anything, you should think about themes or topics that are closely related to your business. Do you sell furniture and want to optimize your site for this topic? SEMRush allows you to either use seed keywords or topics related to your business, as discussed above, or allows you to insert a domain. Inserting a domain can get very interesting if you’re looking to spy on your competitors.
By going to “Keyword Overview” and inserting the keyword “furniture” in the sidebar, you will get an overview on the volumes of organic search and paid search, phrase match keywords, related keywords, organic search results, and ads copies.
You can directly go to the phrase match report from the overview page where you get in-depth detail on phrase match keywords. Phrase match keywords, or long-tail keywords, are the ones you want to pay attention to as these will be much easier and more beneficial than seed keywords to rank for.
This in-depth report gives you data on search volume over the past months, “KD” standing for keyword difficulty, the average CPC, which can be useful for AdWords marketers, “Com.” standing for competitive density, results referring to the number of times the URL appears in the organic search results for the chosen keyword, and the SERP that links to a snapshot on the day of database collection.
After that, you can have a look at the “Related Keywords Report”. Here you will find keywords related to the seed keyword “furniture”, bus also misspellings of the keyword.
Here’s a snapshot of the results that you can find in the related keywords report. I personally prefer the phrase match report but always have a look here as well.
And last but not least, there is the Keywords Ads History report. This report is especially handy to get insights about the CPC marketing efforts of your competitors. You can analyze past ads to see how they performed in paid search and improve your ad copy based on the results. You’ll also be able to identify advertising trends during different parts of the year to know which keywords you should be focusing on. SEMRush allows you to see results for mobile and desktop ads.
Another really great tool within SEMRush is the keyword gap tool, previously called the domain vs. domain tool. This tool allows you to either analyze organic keywords, paid keywords, or PLA keywords, of up to 5 domains in one go. You can perform a keyword gap analysis to know in which areas you are being outperformed, which keywords your competitors are ranking for and you’re not, and find out which keywords are unique to your domain. All this information can prove very useful if you’re trying to rank up high in the search engines fro a certain keyword or phrase.
On these columns from left to right, you can see the site position for the given keyword per website, the search volume, keyword difficulty, CPC, the competitiveness of the keyword, results referring to the number of URLs in the organic search results appearing for the chosen keyword, and the trend.
SEMRush provides you with loads of valuable data and is one of the most professional keyword research tools on the market, so it shouldn’t come as a surprise that you will need to buy a monthly subscription for it If you are looking for cheaper or free SEO alternatives, I recommend you check out my article about multiple keyword research tools.
I remember my hesitation and doubts before getting a SEMRush subscription just because of the lack of information out there. I always thought that it was a very expensive tool with prices starting from $99 a month, but after a month of usage, I became increasingly dependent upon it until I realized I wouldn’t be able to function any longer without it. Please let me know in the comments below about your SEMRush experiences.
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