Last updated on September 14th, 2017 at 10:40 pm
Pinterest is evolving from a platform known for sharing DIY projects and recipes because it is becoming more evident that when used strategically, it can be one of the largest sources of traffic for your website. Using Pinterest for business requires a different mindset than using it for personal use as with any platform. If you’re looking to drive more traffic to your website, increase your click-throughs, or gain more exposure for your products, then all you have to do is start implementing these Pinterest for business strategies below and you’ll be on your way.
1. Convert your account to a Pinterest for business account
This is free but gives you more features such as Pinterest Analytics where you can check out detailed stats about your profile and pins. To create your Pinterest business account go here or simply go to your account settings and select switch to business account. You’ll also want to verify your website so you can start receiving stats about well-performing pins saved from your website
2. Enable rich pins
Rich pins display extra information under the pin and the type of information displayed depends on the type of rich pin you activate. Currently, there are 6 available – app, place, article, product, recipe, and movie. This description cannot be edited by users who share your pin, ensuring that you always remain the source no matter who repins your content.
3. Create a keyword rich bio with a link to your website
As soon as people land on your Pinterest profile, you want them to know who you are, what you do, and who you help. Use descriptive keywords in your bio and point out your target audience. Are you a blogger, what do you blog about? Do you have an online store? What niche does your store sell to? Upload a picture of yourself, rather than a logo, for your profile picture to seem more relatable. And don’t forget to add a link for users to visit.
4. Create one board for all your stuff
In this board, you’ll have all pins that link back to your website or store. Drag this board to the top left to make it your first board so it’s one of the first things a user sees when they visit your profile.
5. Create about 15-20 other boards
It’s important to note that these boards should be targeted towards your ideal client. Pin content that your ideal client would like to see, not you. If you have an online store that sells handmade jewelry, perhaps your ideal client would like to see things related to fashion or weekend getaways. If you’re a web designer, your other boards might be about WordPress tips and tricks, and SEO strategies. Be specific when naming your boards so there’s no confusion about what can be found there. For example, instead of: “Travel Ideas”, write: “Travel Ideas For Families” or “Travelling on a Budget”.
Now don’t fret, creating boards to attract your ideal client doesn’t mean you can’t use the same account to pin your own interests and likes. That’s what they have secret boards for.
6. Make sure all your boards have categories and keyword-laced descriptions.
Very important. Pinterest is not a social media platform, rather a search engine, and the way people find content such as yours is through keywords like the ones you type into Google. Those same keywords are the ones you want to sprinkle around your Pinterest account in your bio, pin descriptions, and board descriptions to maximize your exposure.
7. Create aesthetic board covers for your boards
This is mostly for brands who strive to have a cohesive look for their account. Board covers can easily be created using a free graphic design application like Canva. But if you don’t have time to create new covers for all your boards, you can simply set one of your existing pins as your cover to give the user a preview of what they can expect to find inside that board.
8. Use the 70/30 ratio
Pinterest works best when you’re active and pinning content. But it doesn’t like when you’re just pushing your own content over and over and will ding you for it by showing your pins to fewer users. Pin 70% other user’s content and promote your own in the 30%. Some say 80/20 but I believe with this ratio and higher, you run the risk of having your pins overshadowed by everyone else’s.
9. Save original pins to relevant boards
Some of your followers won’t be following all your boards. They may just be following 1 or 2 out of the bunch. If you have another board with similar content that your pin relates to, don’t hesitate to drop it in the other one as well. It’ll just give your pin more exposure.
10. Use Canva to create good looking pins
I like Canva for so many reasons but one of them is because they give you the image size for graphics you want to create. And since every place you upload a photo to works better with specific image sizes, this is really helpful. Since Pinterest likes vertical pins, I use the blog graphic design on Canva which is 800 x 1200. And you are not limited to the stock photos that Canva provides you. Look for a free stock photo you like on Unsplash, Pexels, or Pixabay and upload it to Canva to use for your pin. Canva is great for making infographs also which tend to do really well on Pinterest.
11. Use a Pinterest scheduler like Tailwind or Boardbooster
You should be pinning 15-30 pins per day to gain some traction on Pinterest. It’s doable manually but if you were able to automate it and schedule a week’s worth of pins in an hour, once a week, would you take it? Scheduling tools like Tailwind and Boardbooster make it possible. It is so much easier and will give you a large chunk of your time back so it doesn’t feel like you’re spending all day on Pinterest. There are other cool features you can take advantage of as well, like optimized time schedules, and board lists.
Related: What is Tailwind?
12. Join group boards
You will need to do this to give your pins more exposure. Some of these boards have thousands of followers which increase the potential of your pins being seen. Join a board in your niche as a contributor and start saving your pins to their board. It might be complicated to find these group boards at first. You can use a site that’s well known called Pin Groupie. Or you can use the Pinterest search function. Just type in *your niche* group boards. Example: Social media group boards. You can also check out your influencers’ profiles to see which group boards they’re a part of. When you find a group board, read the description for instructions on how to become a contributor.
And as with everything else, you need consistency. Keep posting, keep repinning, keep scheduling pins to go out without missing days. And keep an eye on your Pinterest analytics for an impressive jump in your numbers. Using Pinterest for business is a totally different mindset than using it for personal use but these strategies are so natural to implement, you won’t even know the difference.