Last updated on April 3rd, 2019 at 12:33 pm
Building an Instagram strategy and follower base isn’t as easy as it used to be. Whether you are just starting to venture into Instagram or have been attempting to build there for awhile, we’ve put together 5 top Instagram tips for brands to help you rock your account.
1. Keep it Simple
If you chose a complicated username (or “handle”) then it’s difficult for anyone to find you when they search. Even if it’s a clever name or play on words related to your business, if it’s not easily searchable or easy to mentally connect with your business niche, then it may as well not exist. Along that same regard, your profile picture should either be your logo or a simple and recognizable headshot. Again, you want your fans to be able to see it and know right away exactly who you are and what you stand for so they can automatically hit that follow button. Fill out your bio so that when people land on your profile, they know immediately who you are and what they could expect from your profile. Don’t forget to add a link where you want to lead people back to. You’re only allowed one link so make good use of it.
2. Commit to a Consistent Theme
The current best time to post onto Instagram is 8 pm wherever the majority of your followers are located. Commit to 1-3 posts per day (not more). You can use scheduling tools like Buffer, Coschedule or Later to help batch create posts and ensure they are posted at the best time for your audience. Posting when your followers are most active may seem like a simple tip but it’s often overlooked because most users feel like posting in the heat of the moment. Then you wonder why your 12:00 pm EST post isn’t getting much traction. It’s most likely because all your followers are on Pacific time and that’s right when the workday starts for most of them so they aren’t even thinking about checking their Instagram.
3. Create an Aesthetic Feed
This is perhaps the most overlooked strategy for Instagram because it requires a little more effort and planning. Commit to using images that include colors, themes, and fonts from your brand at all times. If you are going to use fonts, stick with the same fonts from your brand in all images. Create an aesthetic for your profile’s feed and stick to it! Your feed’s images should look consistent and of high quality so when someone from your target market lands on your profile, they see a beautiful consistent grid of images that they love. Then they inevitably follow you because they want to see more. It’s also helpful to create themed days for yourself and your audience. This helps with managing your images easier but also creating a consistent aesthetic for your feed.
Here are a couple profiles with great aesthetics…
Experiment with different types of content: quotes, social media graphics, behind the scenes shots, flatlays, pictures of yourself and see what garners the most engagement.
4. Genuinely Be YOU & Interact
Research the best hashtags your target market are using related to your business and use them in your posts. Then let those hashtags bring you to other profiles and interact with those profile’s posts. Engagement is what drives this platform and is what drives follower growth. Genuinely comment and chat with them. Use emojis for extra attention and avoid simple comments such as “Nice!” or “great image!” as those aren’t genuine and frankly, make you look like a comment bot.
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5. Tag & Interact With Power Profiles
By tagging profiles with large followers or influencer’s usernames in the caption of your posts, it alerts their followers that they’ve been tagged and shows up in more user’s feeds. Anyone searching for their names or hashtags will find your post and it’s an organic way to reach more potential followers. Commenting on influencers posts who already have a wide reach within your target market will show up to new commenters and likely bring interest to you if you’ve commented something genuine and have a great username and profile picture. You can also explore doing partnerships with influencers to run giveaways, share images between each other, repost and tag them in related posts regularly, get featured by other large profiles and more.
All of these strategies are pretty much free to implement except in a few cases. Some large accounts charge users, especially if your follower count is significantly smaller, for “shout outs” or promoting you in their posts to their followers. However, if used strategically, they can be a powerhouse in terms of extending your reach on Instagram.
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Comment below about what’s been working well or what you’d like to implement from this post!