Twitter is one of the biggest social media platforms out there, and also one of the most misused. A lot of people are put off by the fast paced nature of the site, and also because of the ease of setting up anonymous or multiple accounts which are used to troll other users and spam people’s feeds with irrelevant content and links.
I believe that every business should have a presence on twitter. And it could be a great source of referral traffic to your website or lead magnet. Twitter is currently our #1 referral traffic. It is a huge piece of your online marketing puzzle and even if it never acts as your main source of website referral traffic, it is not one that you should ignore. Here’s our list for how to use Twitter for beginners.
8 Tasks To Do To Get You Started on Twitter
1 – New to Twitter? Just start tweeting. I know it’ll feel weird talking to your zero followers but don’t let that stop you from putting out content. You can begin by scheduling tweets to go out multiple times per day. Eventually people will find you as they search specific hashtags or words and they may click your profile and will want to scroll down your feed to see what you’ve posted. You can also begin by following 20 people per day and monitoring the response you receive.
2 – Be inspired by your competition. Have a look at what they are doing on twitter and learn from them. What’s written in their bio? What type of content are they sharing? Set your targets based on their targets to begin with. Wanting a following of 100,000 people when the leader in your sector only has 10,000 people is not a realistic goal and you should ask yourself what the end result that goal is.
3 – Tweet often. Up to 10 times a day at least if you can. Twitter is fast paced and the shelf life of a tweet is much shorter than the other social media platforms. Meaning you can tweet often without wondering if you are spamming your followers. Make it a mixture of sales posts, articles, conversations, RTs and replies to other people. You can automate some of your tweets to make this easier to achieve. We love Hootsuite for this.
4 – Have conversations. Reply to people, say thank you for any interactions you have with them. If someone follows you, say hello. If you are RTd by someone, then say thank you. Be polite and courteous and converse with as many people as you can. You never know where those conversations will lead.
5 – Use lists. Make lists of people who you want to remember. They’re also a great way to see a specific topic or tweets from specific people all in one feed. Such as a list of social media tweeters, or people in your local area. Lists are also a great way to engage and keep up with people (such as your competitors) without having to follow them.
6 – Tweet images. People love pictures. And it’s well known that tweets with pictures get almost double the engagement as tweets without pictures. Brand them so that they have your website or logo on them and you are then guaranteed that if the picture is shared or downloaded, that it will still be credited to you.
7 – Keep it short. If you want your tweets to be RTd then keep them to under 100 characters. Statistics show that shorter tweets are more likely to get retweeted.
8 – Share valuable content, both yours and that from other sources. Blog posts, podcasts, interviews etc. Directing people back to your website through sharing content is the best way to grow your mailing list and your customer base.
There is much more to twitter than meets the eye, by keeping it simple and starting off small, you stand the best chance of staying the distance. We’re @hitcontinue on twitter, come and say hello.