Last updated on September 19th, 2017 at 12:12 pm
Pinterest rich pins show additional information and, unlike a regular pin, cannot be modified by other users, ensuring that you remain the source for your content. There are 4 different types of rich pin categories for you to choose from: app, product, recipe, and article. Since each category displays different types of information in the pin, you would pick the one that best describes your content. An easy example is choosing recipe if you’re a food blogger. Recipe pins show the user all types of relevant information– ingredients, cooking times, and serving sizes– right on the pin on Pinterest. This type of extra information makes your pins stand out and give them a higher chance of being repinned. Follow the steps below to learn how to enable rich pins.
Instructions on Pinterest can seem confusing but how to enable rich pins is very simple and can be done in a few minutes. Make sure you’re already logged into Pinterest from your desktop before you start.
How to enable rich pins
1. Go to your WordPress dashboard and download and activate the YOAST SEO plugin. If you’re a blogger, it’s likely you already have this plugin installed as it’s one of the best tools out there for optimizing your posts to try and get ranked higher on search engines.
2. Once you’ve activated Yoast, go to the “Features” tab and make sure “Advanced settings pages” is set to “Enabled”. Save changes.
3. Go to the Pinterest Rich Pins Validator tool here and enter an URL for any of your blog posts. You just need to pick an URL for one of your posts. And hit validate. You should get a green checkmark saying your pins have been validated.
4. The box will show your domain and just hit “Apply now”.
5. That’s it! A thank you box will appear and you just have to wait until Pinterest approves your application. When they do, go into Pinterest and check the pins from your website to see what they look like now.
The Benefits of Using Rich Pins
As mentioned earlier, one of the benefits of using rich pins is that subsequent repinners cannot modify the vital information on your pins such as the description and where it originated from. But there are more cool features:
- Automatic updates: Any updates you make on your website will be automatically updated on your pin. So for example, if you change the price of a product on your website, or add an ingredient to your recipe, those changes will automatically reflect on your rich pins.
- More information for users: The extra relevant information that appears on your pins is an incentive for users to click through, save, or make a decision to purchase.
- Free price alerts: Did you know that, if you drop your price by 10% or more, Pinterest will send out an automated email to users who repinned that pin to let them know? How cool is that?
- More click-throughs: There is a positive correlation between rich pins and click-throughs to your website. The added information acts as a call-to-action when a user sees that a product is indeed available, or they have all the ingredients on the list available to make a recipe.
Now that you know how to enable rich pins and why you should, share this post with someone who might need it!
Want more Pinterest? Read: 12 Effective Strategies for Using Pinterest for Business