In our last article, we talked about how to track paid campaign URLs within your Google Analytics account. If you missed it, you can find it…
Do you have an e-commerce website that you want to analyze more closely when it comes to your paid campaigns? This post will explain to you…
Market Segmentation Market segmentation and ad targeting isn’t something new. But if you’re not an advertiser or marketer, then you’ve probably never thought about it in…
Okay, you did the groundwork! You set up your Google Analytics account and created a clear measurement plan. By now you already collected a bunch of…
Last week we learned how to properly set up our analytics account to get clean and ready to analyze data, read the article here if you…
Are you ready to take your Digital Marketing activities to the next level, but don’t know where to start when it comes to Google Analytics? We…
Just a few years ago, we were all chained to our desks. Technology, not as advanced back then, forced us to use big clunky machines and…