Are you still using text messaging to communicate with others? Many people still do and are unaware of the advancement of mobile apps such as Whatsapp…

Though this article is applicable to small, medium, and large businesses that want to create campaigns using Google Shopping, I want to emphasize that Google Shopping…

From our previous posts, you learned how to successfully set up your Google Analytics account. We then explained how to create a measurement plan and reach your website objectives…

Last week we gave you a compact introduction to Google AdWords, Text Ads, and Ad Extensions. If you read that post, you now understand the power…

Last week, we discussed linking your Google Analytics property to your Google AdWords account so you can receive enhanced campaign performance data and make better informed marketing…

In our last article, we talked about how to track paid campaign URLs within your Google Analytics account. If you missed it, you can find it…

Do you have an e-commerce website that you want to analyze more closely when it comes to your paid campaigns? This post will explain to you…

Market Segmentation Market segmentation and ad targeting isn’t something new. But if you’re not an advertiser or marketer, then you’ve probably never thought about it in…

Okay, you did the groundwork!  You set up your Google Analytics account and created a clear measurement plan. By now you already collected a bunch of…