Facebook ads don’t have to be complicated. Or expensive. In fact, once you’ve been through the process of setting up a Facebook ad campaign for the…

Google Analytics has been around for quite some time to help you collect, read, analyze, and report your website and mobile-app data in order to tweak…

I’ve got some great news for all Facebook advertisers out there. Though WhatsApp has always claimed that they do not publish ads into its own app,…

Last week, I gave you some tips on how to use Facebook Ads but there’s so much more to this amazing tool. I’m back with some…

The shopping season has officially begun and you should have a rock solid Facebook Ad Marketing Strategy. If you don’t feel too confident about using Facebook…

Though this article is applicable to small, medium, and large businesses that want to create campaigns using Google Shopping, I want to emphasize that Google Shopping…

Last week we gave you a compact introduction to Google AdWords, Text Ads, and Ad Extensions. If you read that post, you now understand the power…

Last week, we discussed linking your Google Analytics property to your Google AdWords account so you can receive enhanced campaign performance data and make better informed marketing…

In our last article, we talked about how to track paid campaign URLs within your Google Analytics account. If you missed it, you can find it…