In our previous article, we gave a short introduction about landing pages that convert, but there is so much more to discover! If you missed that post, you can catch it HERE. I did mention that to create a landing page that converts, you might need help from a UX designer or a developer. But today, I have a little surprise for you. I want to talk to you about building landing pages… without the help of a UX designer or a developer.
Building Landing Pages
If you don’t have the resources to put a team together, you’re still in luck. You can look into getting a special program. Using these ready-made applications, you can create a landing page without too much effort, and without programming or graphical skills. In this post, I’ll introduce you to some programs that can help you build a landing page. These programs are available for a monthly or one-time fee but are packed with features and a large number templates which you can edit and adapt to your needs almost effortlessly.
Unbounce allows you to create and publish landing pages within minutes – without the help of a professional. It has over 75 ready-to-use templates, a powerful and simple editor, integrated forms, and a host of optimization tools for A/B testing that will help you generate high-conversion pages without computer or programming skills. The “Essential Plan” includes everything you need to get started. Unbounce comes with a 30-day free trial and starts from $79/month.
Instapage is a tool used worldwide – already over 1 million landing pages have been created with this tool, with an average conversion rate of 22%. This application is easy to use and provides perfect integration with CRM, email marketing, social, easy A/B testing, and 99.99% server uptime. Instapage comes with a 14-day free trial and starts at $68/month.
Check out Instapage’s FREE TRIAL HERE.
I highly recommend OptimizePress if you want to create landing pages for a WordPress website. Please note that you can only use this tool with WordPress, not with any other platform. OptimizePress allows you to create landing pages, sales and marketing pages, free training and course pages, webinar registration pages, secure membership portals, product launch funnels, authority blogs, and mobile-ready versions of all those pages.
Building Landing Pages for Free
If you are on a really tight budget, which is completely normal for a beginner entrepreneur, you may be looking for a free tool to create a landing page. Well, I’ve also got one for you right here. KickoffLabs is what you need if you want to create free landing pages. Do keep in mind that you will have severe limitations in comparison to the other tools, but if you are looking for a simple one-off landing page, this may be the tool you are looking for.
KickoffLabs is primarily a paid email marketing campaign tool, but also offers some free features. The main limitation, which might also be a pretty serious one depending on how far along you are in your business, is the fact that you won’t be able to use your own domain name. Besides that sticking point, this tool can be great for small businesses or start-ups who don’t have a website or a real online presence yet.
Bringing Visitors To Your Landing Page
Once you’ve created your landing page, it’s time to attract visitors to your page. There are a number of ways to attract visitors: through Pay per Click (PPC) campaigns, Search Engine Optimization (SEO), Email Marketing, or a Blog. Again, the options are endless.
Next week, we’ll go into detail about how to attract these visitors to your landing page using the above methods. This series of blog posts should be useful to every marketer since at least 95% of all websites have (or should have) a functioning landing page. Please share your landing page in the comments below if you have one. If you don’t, I hope this will help you get the ball rolling with building one.