The best social media management tools 2018 is here so you can up your game for the new year. This is the article you are looking for! Today I’m going to discuss the best social media management tools that you need to check out so you can get a smooth start to the year.
Buffer is still less known than many other social media tools, but it is by far one of my favorites. This tool lets you schedule and manage posts over the most widely used media channels out there, including obviously Instagram, Facebook, Twitter, and LinkedIn. It allows you to customize posts for different platforms and track links so that you can see which posts get most engagement and traction. All in a very easy to use user interface. In my opinion, this tool does almost, if not all, the things you need to do to get your content organized and out to all the major platforms.
HootSuite describes itself as a platform created to engage, listen, and share. You probably expected this to make the list, but I nevertheless wanted to mention this amazing tool. HootSuite allows you to manage up to hundreds of accounts, making it the perfect tool for agencies. The company has a robust training platform that teaches new users all about its features and how to use them but also helps marketers to understand the whole picture of social media marketing. As mentioned previously, this is a very powerful tool for agencies with premium features that might cost a pretty penny so I wouldn’t necessarily recommend it for freelancers, or those who simply need a scheduling tool.
This is probably one of the tools you wouldn’t expect at all in this list, but to me Google Analytics is one of the best, and overall free, tool to start understanding your Social Media performance. Google Analytics allows you to easily understand which social media platforms contributed to conversions, which ones lead traffic to the website, and even lets you calculate things such as ROIs of social media campaigns. Google Analytics doesn’t allow you to schedule posts like other social media management tools, but it definitely has the analytics side covered.
Sprout Social is another very well known platform that allows you to monitor social media mentions, schedule social media posts, and offers reporting tools to help you develop future strategies. They’ve got solutions for freelancers all the way up to enterprises and large corporations. Sprout social is really on top of things when it comes to updates in this industry as they offer many automated features that will help streamline your digital business including chatbot messengers which are gaining in popularity every single day.
TweetDeck is a tool completely dedicated to – you guessed it – Twitter. Originally an independent management application, it is now owned by Twitter themselves and is known to be the most powerful Twitter tool with no other tool coming even close. Among its arsenal of features, it allows you to track results in real-time, organize posts, and helps you increase engagement. If you are mainly Twitter based, this is the media management tool you are looking for. This tool may be incredible for Twitter, but in my opinion, it doesn’t deserve a place in the top 30 since it solely focuses on one platform.
Not only does Hubspot allow you to monitor and publish social content, it also includes a free CRM. Hubspot has solutions that start from $0 a month. Yes, you read that right! They offer free solutions and allow you to upgrade as you grow. The free version includes a lead analytics dashboard, information on lead flows, collected forms, contact activity, contact management, and contact & company insights. The professional pack on the other hand includes a mountain of functions, such as: blog & content creation tools, SEO & content strategy tools, social media, and email marketing tools. The options with Hubspot Professional and Hubspot Enterprise are endless, but also a lot more expensive, with prices up to $2000 dollars a month.
Social Bakers advertise themselves as an AI powered social media marketing suite. This tool helps you to measure social media performance through powerful analytics, optimize paid campaigns and organic performance, integrate your web analytics and pump out reports so you can make better decisions, create and publish content, and grow your audience. You can also try it out for free to see if it works for you.
And that’s it again for today. My personal favorite is a combination of Buffer and the native reporting tools of the social media platforms that you manage. Do you work with social media management tools, or do you prefer to rely on yourself and your team? Let me know in the comments below!