Last updated on April 3rd, 2019 at 02:32 pm
The best social media management tools 2018 (now 2019) is here so you can up your game for the new year. This is the article you are looking for! Today I’m going to discuss the best social media management tools that you need to check out so you can get a smooth start to the year.
Buffer has been gaining momentum since we featured them in 2018 and it is still by far one of my favorites. This tool lets you schedule and manage posts over the most widely used media channels out there, including obviously Instagram, Facebook, Twitter, and LinkedIn. It allows you to customize posts for different platforms and track links so that you can see which posts get most engagement and traction and easily re-add them into your queue. All in a very easy to use user interface. In my opinion, this tool does almost, if not all, the things you need to do to get your content organized and out to all the major platforms.
HootSuite describes itself as a platform created to engage, listen, and share. You probably expected this to make the list, but I nevertheless wanted to mention this amazing tool. HootSuite allows you to manage up to hundreds of accounts, making it the perfect tool for agencies. The company has a robust training platform that teaches new users all about its features and how to use them but also helps people understand the whole picture of social media marketing. As mentioned previously, this is a very powerful tool for agencies with premium features that might cost a pretty penny so I wouldn’t necessarily recommend it for freelancers, or those who simply need a scheduling tool.
This is probably one of the tools you wouldn’t expect at all in this list, but to me Google Analytics is one of the best, and overall free, tool to start understanding your social media performance. Google Analytics allows you to easily understand which social media platforms contributed to conversions, which ones lead traffic to your website, and even lets you calculate things such as ROI of social media campaigns. Google Analytics doesn’t allow you to schedule posts like other social media management tools, but it definitely has the analytics side covered. And once you have that, you’re able to optimize your posts to perform better.
We love Planoly for Instagram. Ever since Instagram allowed users to auto-post using approved third-party apps, we’ve waited impatiently for Planoly to implement the update. The best part about this tool is that you can prepare and schedule your content and then Planoly will give you a preview of what your Instagram feed will look like before those posts go out. They make it super easy to rearrange your posts for a more aesthetic look by simply dragging and dropping your images on the grid.
With Planoly, you can research hashtags and save them in a list to quickly copy and paste for your future posts. If you’ve ever done hashtag research, you’ll understand how much of a time saver this is. One of our other favorite features is that you can reply to comments right from the desktop app. There’s also a useful analytics tab so you can stay on top of how your posts are performing. With so many ways to streamline Instagram outside of the Instagram app, it’s no wonder this tool made our list for 2019 and probably beyond.
TweetDeck is a tool completely dedicated to – you guessed it – Twitter. Originally an independent management application, it is now owned by Twitter themselves and is known to be the most powerful Twitter tool with no other tool coming even close. Among its arsenal of features, it allows you to track results in real-time, organize posts, and helps you increase engagement. If you are mainly Twitter based, this is the media management tool you are looking for. Twitter can be awesome for referral traffic to your blog or website if you know how to use it.
Tailwind has improved their platform in so many ways since 2018 and as a Pinterest approved partner, you can’t go wrong. This pin scheduler is one of the secret weapons that bloggers use to drive traffic to their website. Through this app, you can easily schedule out a month’s content to go out in an hour. On top of scheduling pins, it recommends the best times to post depending on when your Pinterest followers are most active and it pins to all your group boards with one click — this in itself is a huge time saver if you’re part of many group boards, which you should be as part of a solid Pinterest strategy. It helps you discover new and relevant content and schedule those much quicker than if you were searching on Pinterest’s website and it allows you to share content directly with other pinners through their “Tribes” feature.
Though mainly a tool for Pinterest, it recently added functionality for Instagram so you can auto-post and check your account’s performance. Now you can be on top of your game for both of these platforms from one intuitive dashboard.
Sendible is an awesome social media management tool if you’re managing multiple client accounts. With powerful social media engagement, monitoring, publishing, lead generation and reporting features, Sendible gives you all the tools to make you look like a social media rock star to your clients.
Sendible’s social media automation features help to simplify the process of driving interactions, growing a following and starting conversations on social media. The unified Priority Inbox saves hours each day by consolidating the most important conversations from multiple sources into a single stream. With aesthetically pleasing social media reports that are designed to impress, you can deliver meaningful insights about your clients’ progress on social media
Sendible’s sophisticated compose box helps you schedule your social media posts in bulk and at the optimal engagement times throughout the day. Sendible’s advanced content suggestion algorithms automatically curate and recommend the best content on the web for your audience, guaranteed to drive engagement and growth. With all these powerful features at your fingertips, it might not come as a surprise that this tool is not free, but definitely reasonably priced for what you get and so worth it.
And that’s it again for today. My personal favorite is a combination of Planoly and the native reporting tools of the social media platforms that you manage. Do you work with social media management tools, or do you prefer to rely on yourself and your team? Let me know in the comments below!